The Online Reporter has been warning about this for over a year: it’s not cord-cutting that should bother the pay-TV services. It’s the cords that are not being connected.
Cord-cutting, or the lack of cord-connecting, seems to be gaining traction among the “Generation Y” crowd, according to research by Ideas & Solutions in a report called “Must Choose TV: What Gen Y Thinks About Pay-TV and Cord-Cutting.”
It says the young are less attached to pay-TV and attracted to its lower-cost counterpart: OTT.
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