5m US Households Have Cut the Cord

More than 17 million US households representing 45.6 million consumers, receive television exclusively through broadcast signals (OTA), according to new research by y Knowledge Networks

The 45.6 million, it said, is up from 42 million a year ago.

The report said that 4% of TV households, about 5 million, cancelled their pay-TV service in their current home at some point in the past and now rely only on OTA reception. That’s an alarming number for the pay-TV companies calculating how much revenue per year they’re losing. Even at a low $10 a month, it’s a sizeable number.

The numbers do not at all agree with those the pro-wireless s Consumer Electronics Association put out last week.

Knowledge Networks said the demographics of exclusive OTA-users skew towards younger adults, minorities and lower-income families.

To read more, request a Free Trial edition or Subscribe.

About the Author

admin
The Online Reporter is the weekly subscription-based strategy bulletin about the enabling technologies of broadband, Wi-Fi, HDR, home networks, UHD 4K TV & OTT services; identifying trends in the Digital Media space. Only a fraction of our material here is published here. To see 4 free copies, follow the links above or go to www.onlinereporter.com/trial-subscription/

Be the first to comment on "5m US Households Have Cut the Cord"

Leave a comment

Your email address will not be published.