Which OTT subscription service will get to India first? Netflix? Hulu? Amazon?
Netflix says it’s headed to Latin America, Hulu is planning to launch in Japan and Amazon’s LoveFilm subscription service is already operating in most of Europe.
India now has over 100 million households with pay TV, over 70% of its homes, according to a report from Digital TV Research.
It predicts there will be 139 million pay TV homes by 2016 but they will generate a very low ARPU compared to the US, Canada and Europe.
About 8.7 million homes will have a subscription to IPTV within five years, it said. Satcos will increase their subscriptions to 47 million by 2016, up from 30 million at the end of 2010. Cablecos will dominate with 51 million analog subscribers and 32 million digital cable TV subscribers by 2016.
Pay TV Boom in Brazil
Digital TV Research predicts that there will be 22.2 million pay TV subscribers by 2016 compared with 9.8 million at the end of 2010, a 35% penetration. It predicts there will be 11.8 million households getting pay TV from a satco, double the present total. However, the growth rate will slow as telcos begin pushing their IPTV service.
It said satcos’ revenues passed cable as the most popular platform during the first six months of 2011.
Coming changes in government regulations regarding IPTV caused Digital TV to predict that by 2016, Brazil will have 2.3 million paying IPTV subs, 3.6% of TV households.
It said there will be 8.1 million cable subscribers (12.9% penetration) by 2016, up from 5.3 million (9.2%) at the end of 2010.
The “B” and “I” countries in the BRIC contingent look like good places to offer OTT content, by subscription and on-demand over the Net.