US Pay TV Subscribers Decline 370k

The number of US households that subscribe to pay TV declined by a total of nearly 370,000 in the second quarter, according to IHS, with cablecos taking the biggest hit.

Broadband came to the rescue, however, with revenue-generating units (RGUs), or individual service subscriber contracts, increasing by 238,000 for the quarter.

IHS said the pay TV business is a mature one that is reaching the saturation point with 85% of American households subscribing.

It said the pay TV side of the business “is seeing some softness, but not the kind of steady or accelerating drops one would expect if — as some are suggesting — the American consumer is abandoning pay-TV en masse in favor of Internet-delivered video.” It said the threat of cord-cutting has been “overblown.”

It is the third time that the US pay-TV market has suffered a sequential quarterly decline, it said. There was a 13,000 increase in pay TV subscribers in the fourth quarter of 2010 and a 477,000 gain during the first quarter of this year. The result is that the total number of US pay-TV subscribers in the second quarter of 2011 was actually slightly higher than they were one year earlier, up by about 68,000 compared to the second quarter of 2010.

About the Author

The Online Reporter is the weekly subscription-based strategy bulletin about the enabling technologies of broadband, Wi-Fi, HDR, home networks, UHD 4K TV & OTT services; identifying trends in the Digital Media space. Only a fraction of our material here is published here. To see 4 free copies, follow the links above or go to

Be the first to comment on "US Pay TV Subscribers Decline 370k"

Leave a comment

Your email address will not be published.