10 Companies Get 10 Minutes to Show Wares to Cable Labs

Ten technology companies each got 10 minutes to show their wares at a Cable Labs seminar, whose attendees were limited to about 1,000 people from member cablecos. The public is not allowed.

Both industry giants and start-ups made presentations. The presenting companies were: Alcatel-Lucent – Pay TV being delivered inside and outside the home. Arris – Digital headend that supports MPEG and IP video. Guavus – Its Reflex analytics platform. i4Vu – Client-server platform that allows pay TV services to provide video discovery and consumption on any IP- connected device. Kwarter – Second-screen apps that integrate social, game and reward functions. Lyrical Labs – Encoding technology that compresses video files by an average gain of 50% over existing H.264 encoders. Netgear – A DOCSIS 3.0 multiservice gateway with 24 channels down and 8 channels up, plus support for 802.11ac. SeaChange – Headless gateway that allows simultaneous IP and QAM video delivery. SnappyTV – Cloud- based video management that includes editing, publishing and distribution tools for real-time video content to drive social engagement.

Japan-based IMJ won the best new idea honor for its pay TV STB that’s the size of a USB flash drive. Called the “MG Stick,” it can turn any HDTV into an interactive, smart TV. Linux- based, it shows on the TV set IP-based videos that it receives via the home’s Wi-Fi. The MG Stick allows smartphones and tablets to act as the set’s remote and allows viewers to access OTT services.

CableLabs’ EVP and chief strategy officer David Reed said the confab “told a convincing story about cable TV’s importance to a new generation of creative application developers and technology innovators. It’s impossible to come away from these presentations without a sense of excitement about where cable and communications technologies are going.”

It’s also impossible to come away without a sense that the Internet and Internet protocol (IP) technology are influencing the way that the pay TV industry will deliver entertainment and information videos to consumers. There were second screen apps that require a smartphone or tablet (oops! sorry, Intel, or an Ultrabook), cloud-based via a broadband connection, discovery and consumption of videos on IP devices, such as tablets and smartphones and pay TV being delivered outside the home via broadband to consumers’ IP devices.

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