Alex Balfour, head of new media at the London Organizing
Committee of the Olympic Games (Locog), warned Rio de Janeiro
to think ahead about its digital strategy for the 2016
Olympics, which the city is hosting. Balfour, at the Royal
Television Society Digital World Conference in London, said
that 60% of this year’s Games’ content was accessed via a
handheld connected device. “We certainly didn’t spend 60% of
our time thinking of mobile,” he said.
Balfour said the London apps were only launched six months
before the event. “Rio needs to get a move on,” he said.