Fox Launches T-Commerce App
Fox Broadcasting has launched a new t-commerce second screen
app, called Fox Now, for its prime time content line-up. The
app, which initially is only available for the iPad, syncs
with the show airing and allows the users to purchase items
that appear on screen, as well as merchandise from the show.
The app is sponsored by American Express, which is offering
its customers $35 in special credit. American Express has also
sponsored a t-commerce initiative with Zeebox.