Windows 8 on Tablets & PCs Could Increase Acceptance of
In addition to being missing in tablets, Microsoft has a major
weakness in smartphones where Apple and Android dominate.
Microsoft’s Windows Phone 7, launched two years ago, has
lagged badly in market share despite the once mobile handset
king Nokia’s commitment to it.
To compete better in smartphones, Microsoft has launched
Windows Phone 8, which is not exactly Windows 8, but looks and
acts like the Windows 8 that’s on PCs and tablets.
In Windows 8 for PCs and tablets, Microsoft has given the same
look and feel to its software on all devices, a major
undertaking that attempts to go one better than Apple, whose
Mac PCs don’t have the same look and feel as its iOS devices.
Ovum says that the success of Windows Phone 8 is crucial to
Microsoft, which is reportedly spending $1 billion on
marketing Windows 8, which Ovum expects to have knock-on
benefits, generating greater interest in Windows Phone 8.
Ovum said, “In contrast to the launch of Windows Phone 7.5,
Ovum has seen an increase in optimism and support for the
platform from both vendors and mobile operators ahead of
Windows Phone 8, which is generally driven by the belief that
Microsoft’s proposition is now both unified and complete.”
It predicts that Windows Phone will grow from 4.5% of
smartphone market share in 2012 to 13% in 2017, putting it in
third place behind iOS and Android.
We’ll see. Having three strong competitors is better for
consumers than having two.