American Movil, Totalmovie Challenge Netflix

American Movil, Totalmovie Challenge Netflix

The Latin America OTT market is getting crowded these days,
and Netflix is sure to be feeling the heat. American Movil,
the largest cell phone company in the Americas, launched an
OTT service to rival Netflix. The service, called Claro Video,
costs 69 pesos ($5.30) per month.

Netflix communications director Joris Evers told Bloomberg the
Latin American markets are large enough to support more than
one service, and said consumers are likely to subscribe to
multiple services.

American Movil already has OTT services in a number of Latin
American markets, including Paraguay, Uruguay, Colombia and
Argentina. The company also already offers access to free
online programming such as news, sports and special events,
through its Uno TV service in Mexico.

Totalmovie has said it will be adding live, linear content to
its OTT service in the near future. Totalmovie, which is part
of Grupo Salinas, is the second largest OTT service in Mexico.
It offers content from Disney, Sony, local studios and Mexican
network broadcaster TV Azteca.

Totalmovie offers its service across platforms, including
tablets, smartphones, Internet-connected TVs, and via its Web
site, www.TotalMovie.com. It has partnered with Sony, who will
offer the Totalmovie app pre-installed on smart TVs, Blu-ray
players, smartphones and tablets sold in the Latin American
region. The linear content will come from TV Azteca, and is
slated to go live in early 2013. Grupo Salinas President and
CEO Ricardo Salinas Pliego described the new service as “the
world’s first live, online TV service.”

“This is an important step, and for all the companies that are
in the business of free-to-air broadcast television, a window
is opening to distribute their content globally,” he said,
according to Rapid TV News.

Last year, Netflix signed non-exclusive content deals with TV
Azteca and network competitor Televisa, for a total of 4,500
hours of programming.

Walmart’s Vudu launched in the region earlier this summer,
with a library of 2,700 titles from Lionsgate, Warner Bros,
Paramount, Sony and Disney. There are a slew of other local
OTT services available in countries in the region, including
Uno TV in Mexico, Bazuca in Chile, Terra TV and NetMovies, in
Brazil.

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