Daily App Use Could Rival TV Viewing

Daily App Use Could Rival TV Viewing

Consumers are now spending an average of 127 minutes on mobile
apps per day, according to research by mobile analytics firm
Flurry, up 35% from this time last year. That’s only 41
minutes less than daily TV watching, the company said in a
blog post. Using US Bureau of Labor stats, Flurry estimated
consumers watch an average of 168 minutes of TV per day.

“We ultimately expect apps on tablets and smartphones to
challenge broadcast television as the dominant channel for
media consumption,” said Flurry CEO Simon Khalaf in the blog
post. Tablet growth will drive app use, as “TV-style content
and major programming moves to the tablet,” Khalaf said. “We
believe that, with the introduction of connected TVs, TV shows
will behave like apps.”

Consumers are spending almost twice the amount of time on
mobile apps than on the Web, according to Flurry’s research.
Desktop Web use has declined 2.4% to average 70 minutes per
day.

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