Canadian Youth Access More Content on Internet than TV
The younger Canadian generations have embraced OTT services.
Content viewing on PCs has surpassed content viewing on TV
among consumers aged 18-39 in Canada, according to the latest
“InTouch” report, released by Canada’s Cable and
Telecommunications Association for Marketing (CTAM).
Non-pay TV subscribers reported a higher incidence of
streaming content online than their pay TV subscribing
The report said multi-screen access has increased the amount
of time consumers spend watching TV. “Access to multiple
screens has improved the overall experience of viewers,
particularly among 18- 39 year olds,” CTAM said.