Watch Content in 4K ‘Without Having to Wait for 4K Content’

Marseilles Networks’ Chip Upconverts Blu-ray’s 1080p to 4K

– Gets Technicolor’s 4K Certification Badge

Soon, existing 1080p HD content will be viewable in 4K on a 4K TV.

Technicolor, a long time ally of Hollywood studios in filming in high resolution, is now certifying products that allow existing HD (1080p) content to be viewed in 4K resolution on the next generation of 4K TV sets. It launched a 4K Image Certification program in June and so far products from two companies have been certified — one a chip and the other a Blu-ray player.

The first product to pass the certification process is a chip from Marseille Networks, whose 4K “system on a chip,” when used in 4K TV sets and Blu-ray players, upconverts 1080p to 4K. All of the upscaling is done in Marseille’s VTV-122X chip so that the equipment maker only has to use the chip in its gear.

Marseille said its 4K video processing and up-scaling technology “transforms the consumer’s existing standard HD content into an immersive 4K visual experience on their 4K TV.” It said, “Consumers will be able to enjoy a 4K experience while preserving their current content library without having to wait for 4K content.”

The company said the Technicolor 4K Image Certification label will enable consumers “to easily identify and select these best performing 4K video products,” the ones with its chips, of course. It also said consumers could start watching existing 1080p content in 4K “without having to wait for 4K content.”

Equipment makers don’t want to run into the problem that has prevented the mass adoption of 3D: lots and lots of must see content. Jim Fox, senior director of product marketing at Marseille Network, provided some insight into that. Fox said, “We’ve been working on 4K for a long time. We knew it was going to be a while before there was broad availability of 4K content. But it’s happening, and not just TV, but everywhere.”

4K Certification

Doug DeLor, head of global branding for Technicolor, told Film Journal, “We are bringing the Hollywood standard into the home. After all, that’s where a lot of Hollywood movies are being consumed these days.”

Technicolor said the purpose of the certification program is to ensure that a 4K source device (such as a Blu-ray player) will deliver a 4K viewing experience when the content is HD. It said many studios film in 4K but deliver to the home in HD. It and Marseille said they want to upscale existing HD content into 4K viewing on the next generation of TV sets.

Technicolor said the work it has always done to help the studios produce high-quality videos led it to working with equipment makers on 4K products for the home. Manuele Wahl, SVP for technology licensing at Technicolor, said, “Our expertise in working with Hollywood and our desire to deliver outstanding content drove us to develop the Color and Image Certification processes. We spend hundreds of hours to ensure color perfection on movies and we wanted to find a way to guarantee that consumers are seeing the content as the director intended, no matter what device they are using. Plus, our partnership with the studios and device manufacturers ideally positions Technicolor to help spearhead consumer acceptance of 4K.”

Marseille Networks president and CEO Amine Chabane said passing Technicolor’s 4K certification “is …

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