With Wimbledon and the US Open on the horizon, the Tennis Channel is expanding its OTT subscription service, called Tennis Channel Plus, to cover more markets and more devices. The Tennis Channel launched its subscription OTT service last year during the French Open. It is available to consumers directly, without a pay TV subscription, for $11.99 per month, or $79 per year.
The company’s direct-to-consumer OTT experiment has been heralded a success.
Tennis: sometimes literally OTT
During this year’s French Open, it delivered over 260 hours of coverage online, streaming 140 live matches and encore replays, and 120 hours of the nightly show French Open Tonight.
Its OTT subs have grown 400% over the last year, with about a quarter of its subscribers using the service every day. Subscription revenues from the OTT service have already surpassed the Tennis Channel’s expectations for its first 12-14 months.
Tennis Channel Plus is powered by Neulion’s streaming …
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