BT’s 4K Stunner: 15 Quid a Month for a Live 4K Sports Channel

– Including 47 Premium and 80 Freeview Channels, a 1TB YouView DVR, TV Everywhere, Catch up TV & More
– Plus up to £500 ($780) off an LG UHD TV

Some 4K enthusiasts admit that BT may be early to the 4K game – especially considering the scarcity of UHD TVs in British homes. Still and all, it’s good to see a “startup,” in which BT is in the pay TV industry, use a new and exciting technology like 4K to grab at market share – and tie it in to a £500 discount coupon on an LG UHD TV.

BT will charge a mere £15 ($24) a month for its pay TV service, which includes:
– Europe’s first 4K channel, the BT Sport Pack with all of the UEFA Champions League
– 47 entertainment, documentary and lifestyle channels
– Up to 80 Freeview channels
– A voucher for up to £500 off an LG UHD TV, which is sure to spur their sales
– A 1TB UHD YouView+ DVR, which stores 600 SD or 250 HD hours (requires a £44 installation fee)
– Catch up TV such as the BBC iPlayer or 4oD
– Buy or rent the latest movies on BT’s VoD Store



Wembley Stadium will be the setting for BT’s first 4K live broadcast next month


The new 4K sports channel will launch with its first live broadcast on August 2nd – the FA Community Shield match at Wembley between Chelsea and Arsenal.

On August 8 it will offer the first game of the Barclays Premier League season with Manchester United taking on Tottenham Hotspur at Old Trafford.

Other live events during the season will include games from the UEFA Champions League, Barclays Premier League, FA Cup, Aviva Premiership Rugby and MotoGP.

BT is gushing about its 4K capabilities in live sports, which will require multiple 4K cameras at every game. BT has already contracted to have the world’s first mobile 4K studio with 4K cameras to take to games it is televising in 4K. BT didn’t mention it but it must be smiling broadly about its sudden and surprising advantage in 4K over rival Sky, which has always boasted about its lead in live sports and pay TV technology.

Delia Bushell, managing director of BT TV and BT Sport, said: “BT Sport Ultra HD is the next step in high definition TV and provides a truly cinematic viewing experience and is available only on BT TV. The BT Sport Ultra HD channel will bring you closer to the action than ever before. The picture quality is absolutely amazing – it’s four times the detail of today’s high definition TV. We are proud to be innovating and leading the UK TV market with our Entertainment Ultra HD package which offers customers the best in premium TV.”

Bushell might also have mentioned (but didn’t) that BT is in fact leading the world in 4K broadcasts.

The eligible LG TVs and the value of the coupon for each model are at:

It’s no surprise that BT is using its pay TV service and 4K sports channel to help it sell broadband subscriptions. BT’s 4K channel requires…

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The Online Reporter is the weekly subscription-based strategy bulletin about the enabling technologies of broadband, Wi-Fi, HDR, home networks, UHD 4K TV & OTT services; identifying trends in the Digital Media space. Only a fraction of our material here is published here. To see 4 free copies, follow the links above or go to

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