OTT Round Up: Channel 4 TV Android App; Yahoo adds MLB; AOL Kanvas

UK’s Channel 4 Now Offering Live TV on Android Apps
UK broadcaster Channel 4 has added live streams of its linear TV channels to its mobile app for Android devices.

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Channel 4’s HQ in London: now broadcasting live for Android phones and tablets

Android users will now be able to stream live programming on their mobile devices using the All 4 app, in addition to on-demand libraries of content. iOS users have been able to stream live TV on their mobile phones since last year.

 

Yahoo Adds MLB to Its Growing Coffer of Live Sports

Yahoo and Major League Baseball (MLB) have teamed up to stream full live baseball games to Internet users for free for the 2016 season. MLB deal joins similar streaming deals with NHL, PGA and NBA over the last year.

Yahoo will stream one baseball game per day for the remainder of the regular season, totaling 180 MLB games – but the live streams will only be available to viewers outside the games’ markets.

 

The ‘New Normal’ in TV Hits
“If you recall, 30 years ago major hits on TV were doing 30 million, 50 million viewers on American television. Now if you’re lucky, if you take for example [‘American Idol’], or ‘The Voice’ in the US, you reach 10 million. So you’ve got a reduction in the absolute volume of viewers that you can reach into one live programming. Therefore we also believe that in the next few years, you will have a ‘new normal’ in what we call a hit.”  – Guillaume de Posch, co-CEO of RTL Group. See: tbivision.com/news/2016/04/rtl-looks-digital-compete-us-rivals/572562/

 

AOL’s Kanvas Platform Extends Support to Android

AOL’s Kanvas Live video platform is still growing but it has expanded its reach and is now available to Android device users.
Last year the platform launched on iOS devices and it saw promising results as users doubled on the platform after the launch, features over 1,000 official accounts and is hosting more than 100 hours of live video daily.

The Kanvas stats are only small fractions of what the big names in live streaming like Periscope and Snapchat put up but the service is bringing another live streaming option to Android users at a time when mobile live video is growing rapidly…

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