ATSC 3.0 Is Broadcasters’ Best Hope to Recapture the Internet Generation

TV broadcasters are on the verge of bringing their industry into the digital media era but it won’t be easy and there’ll be lots of heavy lifting. The Internet, and its wide availability in homes and on mobile devices, is taking their traditional viewers.


One-Third of Children Watch Video Daily on Mobile Devices

Think that watching videos on smartphones and tablets is taking traditional TV viewers away from watching TV channels now? Wait till the next generation arrives.

Over one-third of children are using a mobile device to watch video content daily, according to Futuresource Consulting, which found that 22% of 15-16 year-olds in the US are consuming more than five hours of YouTube content weekly.

One third of respondents said that the typical duration was less than five minutes.

Funny video is most popular. Watching video is the most popular online activity for children; teenagers spend more time on social media and instant messaging.

What they are not watching as much as the prior generation did is TV. Remember when all those kiddies sat transfixed in front of a TV set watching “Teletubbies” that the BBC produced? Not anymore. They’re watching YouTube and Netflix.


Watching TV phone

Mobile devices: what the word ‘television’ means to a young generation


It all goes to show that many of those inexpensive tablets that are being sold are in fact getting used – although lots of the younger set can be seen with their eyes fixed on a smartphone or tablet they’re holding.


ATSC 3.0 to the Rescue

The next-generation ATSC 3.0 TV broadcast technology is aimed at making broadcasters relevant again and it will be the topic at the Advanced Television Systems Committee session called “countdown to launch” that takes place during the 2016 ATSC Broadcast Television Conference on May 10 and 11 in Washington DC.

Mark Richer, ATSC president, will speak about “how best to plan a next-generation TV rollout.”

Various sessions will be centered on:
– The architecture of the ATSC 3.0 standard
– Highlights of the standard’s layers including its upper layers
– PlugFests in China and US
– Content creation with ATSC 3.0
– How interactivity will be enabled.
FCC Commissioner Michael O’Reilly’s keynote is titled “Broadcasting in an IP World”. That will be followed by sessions and panel discussions about the repack of stations channels following the FCC’s upcoming spectrum auction; an overview of the petition seeking FCC approval of the …

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