HDR Is Already Here & It Is Here to Stay

What stood out this week?

The breathtaking pace at which HDR TVs, HDR STBs, HDR NTBs and HDR content have become available since January, less than 5 months ago.

The HDR parade, which already includes DirecTV and the three major OTT services – Netflix, Amazon and Walmart’s Vudu plus every major maker of 4K TVs – will in July include Comcast and its NBCUniversal.

The other breathtaking news was Verizon’s CEO talking about the possibility of a national 5G wireless broadband network that could offer gigabit speeds.

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The Online Reporter reports on HDR’s spread not because it consumes a lot of bandwidth, which it doesn’t, but because HDR comes in every 4K TV.

Samsung HDR demo

HDR TV: promises high quality, low bandwidth

 

It’s because HDR’s better picture quality will help sell 4K TVs (there are no HDR-only TVs), and then their owners will go online and look for 4K content that does consume twice as much bandwidth as 1080p HD streams.

HDR (high dynamic range) is quickly becoming a standard feature in TVs and other video devices – much faster than 4K did and the transition from 1080p HD to 4K was much faster than the prior switch from SD to HD.

All the major setmakers have 4K TVs with HDR and we expect every 4K TV to come with HDR by CES 2017.

HDR makes as much of an improvement in picture quality as 4K – and many say more of an improvement – yet takes much less additional bandwidth. Bandwidth limited service providers can use much less bandwidth to offer 1080p videos with HDR.

Netflix and Amazon, the world’s two biggest OTT services, have already started making HDR content available. HDR was a major topic at the TV broadcasters’ recent NAB show.

Ericsson and Technicolor were at the forefront of the 1080p with HDR technology parade at NAB. Despite all of HDR content’s benefits and it using very little bandwidth, there was very little mention of HDR or even 1080p with HDR at the cablecos’ INTX show last week.

What there was came from Comcast.

Many of the cablecos are still up-grading their channels from 720p to 1080p.

Here are recent developments that show that HDR has already been added to many 4K TVs and set-top/ net-top boxes, producers are producing content in HDR and pay TV services will soon start providing channels with HDR content – initially 1080p HD content.

 

Any arguments about HDR’s viability & acceptance are over

The arguments about whether 4K was a viable, affordable technology that consumers would buy lasted 4 or 5 years, an argument that is now over as we predicted in May 2014.

The arguments about HDR’s viability and consumer acceptance is over in less than six months – in the time span from when major
– Only 5 Months after HDR TVs First Launched
– 1080p Content in HDR Will Soon Be Available – For Starters, How about This Summer from Comcast Pay TV & NBCUniversal’s TV Channels

A recent visit to a Best Buy store confirmed that the 2016 models of 4K sets with HDR have all arrived in CE stores in the States.

The one feature that the very knowledgeable Best Buy rep talked about most was HDR, even to the point of knowing which version of HDR – the industry HDR 10 or Dolby’s HDR – was in each TV.

One display was set up purposely to show how much HDR improved picture quality.

The comparison had two identical Samsung 2016 4K TVs with HDR.

One was showing 4K content in HDR and one that was showing only 4K. The difference was immediately noticeable, at first glance, even to an untrained eye…

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