Nielsen: Yes, Pay TV Is Declining

By Kendra Chamberlain

After reviewing its data, Nielsen released a statement affirming its early – and dire – report measuring how many subscribers pay TV networks have lost was, in fact, accurate.

Nielsen released its November 2016 “Cable Network Coverage Area Universe Estimates” at the end of October, which measured larger than usual drops in subscriber numbers. The pay TV networks – particularly those who suffered the largest drops, by Nielsen’s estimation – complained that the data wasn’t accurate, and Nielsen caved to their protests by retracting the report in order to review the data.

This week, Nielsen re-released the data, along with a statement saying the numbers are right. “We take the accuracy of our data very seriously and determined the magnitude of change merited a thorough review of our processes to be certain that these estimates were produced correctly,” Nielsen said in a blogpost this week. “Nielsen has now completed an extensive review and has verified that November estimates were accurate as originally released and that all the processes that go into the creation of these estimates were done correctly…

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