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Katzenberg: Home Video Sales Not Needed for 3D Films


By: The Online Reporter
Publish Date: February 05, 2010

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Responding to the question whether the studios need the revenue from sales of 3D DVDs to consumers to make 3D movies profitable, DreamWorks Animations Jeffrey Katzenberg told Daily Variety, "The major releases in 3D this year made back their incremental investment of making them in 3D in the theatrical window. We’re not dependent upon, and are not looking for, the home video window to help pay for that."