By:
The Online Reporter
Publish Date: August 05, 2006
Complete articles are posted three weeks after they have been sent to subscribers. To request a copy of the current edition, e-mail paperboy@riderresearch.com .
Revver Inc, the first online video-sharing service to reward content
creators and owners for sharing their works, has added a couple of
impressive investors to its portfolio. Comcast Interactive Capital
and Turner Broadcasting have both joined in the start-up's second
funding round in which Revver has raised $8.7 million. Previous
investors in the round include Draper Fisher Jurvetson, Bessemer
Venture Partners, Draper Richards and William Randolph Hearst III.
The additional funding will be used for market expansion, team-
building and technology development.
Revver's unique model supports the open distribution of video
content through a so-called sponsorship marketplace. The company's
proprietary technology matches videos with the most appropriate
advertising and enables video sharing through a network of
syndication partners and viral tools. It also tracks the performance
of the videos and rewards content owners and syndicators with a
percentage of the ad revenue.
Revver's platform supports both online and mobile distribution.
