This year, we have seen the adoption and launch of OTT and Internet TV services by ‘establishment’ companies traditionally dependent on pay TV for their revenue.
The likes of CBS, Viacom, NBC, Fox and HBO are now actively looking to cash in on the direct-to-consumer space.
But the land-grab for OTT viewers has exposed a complex set of challenges now facing these players in an increasingly crowded market.
The Future of TV is Here: Content Owners Embrace Internet TV
A new report The Future of TV is Here: Content Owners Embrace Internet TV addresses these issues and makes predictions about the immediate future of OTT services and cord-cutting based on trends and events over the last few months.
It’s a to-the-point executive briefing and, among other topics, readers will learn:
- Why the preferences and habits of the “millennial viewer” are influencing the OTT landscape and niche areas;
- How every media company needs a mobile-first strategy to exploit the trend for on-demand viewing;
- About the rise of MCNs (Multi-Channel Networks) and how they fit into the YouTube eco-system;
- Why aggregation and curation methods are being pursued to win over subscription bundling;
- About OTT projects from content owners like Disney, Viacom, Scripps and categories like kids TV and sports TV segments;
- What are the commercial opportunities presented by SVoD (Subscription Video-on-Demand) services.
The report is based on three catalysts that have spurred the internet TV explosion and brought a new level of consumer choice:
- The secular shift to on-demand viewing;
- More contraction in the pay TV market (albeit less than 1% in Q1 2015);
- New web-based entrants now competing for viewers and subscription revenue.
The Future of TV is Here: Content Owners Embrace Internet TV is a 31-page study and is essential reading for decision makers and influencers in Pay-TV companies including Cable, Satellite and Telcos, Movie and TV Studios, TV networks, TV and Device Manufacturers, Makers of Set-Top Boxes, Home Networking Gear, Infrastructure that delivers video to the home, Local TV Stations, Financial Analysts and Industry Consultants.
Pricing for The Future of TV is Here
Number of readers
Single reader license $295
License for 2-3 readers $430 (143.33 a head)
License for 4-5 readers $625 (125 a head)
License for 6-10 readers $795 (79.50 a head)
License for 11-25 readers $1,180 (47.20 a head)
Corporate license for 26 or more readers $1,950
Some extracts of the report are available here
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Table of Contents for “The Future of TV is Here: Content Owners Embrace Internet TV”
The Future of TV Is Here
– Finding Millennial Viewers
– Three Catalysts that Have Spurred the Internet TV Explosion
– SVoD (Subscription Video-on-Demand) Services Are Taking a Toll on TV Network Ratings
Pay TV, without the Pay TV Providers
– Direct-to-Consumer Launches
– CBS All Access and Showtime
– NBCUniversal’s Burgeoning Digital Empire
– Viacom Plots Mobile-First Strategy
– Two More Companies Will Likely Enter OTT Space in 2015
– Two Big Implications to Direct-to-Consumer Launches
– Content Owners Will Get More Picky in Streaming Deals
– OTT Services Will Double Down on Original Content
The Rise of Niche Video Streaming Services
– News Is Now Live Streaming
– NFL Modernizes Its Digital Strategy
– Recent Sports Internet TV Services
Internet TV, For Kids
– Children’s Internet TV Service
– Viacom Finds Mobile Viewers with Noggin
The New Class of Internet TV Services
– Can Live Streaming Revive Linear TV?
– The SVoD Opportunity Will Only Grow for Content Owners
– Get Ready for the Global Explosion of Internet TV Services
– Half of Broadband Population in Nordics are Subscribers to Internet TV
– Asia Markets Shifting to Internet TV Services, Too
– Asia Emerges as the Next OTT Hotbed
Content Owners Invest in Online Video to Reach Audiences
– MCNs (Multi-Channel Networks) Deliver Larger Audiences than TV
– The YouTube Land Grab
– Disney Prepares for Mobile Future with Maker Studios
– Online Platform Build-Outs
– Scripps Networks Interactive’s Ulive Hub
– Univision’s Mobile Numbers Surge
Content Owners and Distributors Move in on Mobile Video
– Cellco Operators Will Deliver Mobile Video, Too
– Dish Network Makes Room for Web Video on Pay TV Set-Tops
Predictions for Internet TV