YouTube is king of online video but it isn’t the only online video platform; there are plenty of other players vying for power in the space.
To complement the popular YouTube: The Next Generation of TV report, The YouTube Challengers examines the online video competitors to YouTube such as AOL, Facebook, Yahoo, Twitter and Vimeo.
The explosion of online video and mobile video consumption has propelled YouTube to the top of the burgeoning Web TV space. It comes, of course, from the seemingly insatiable demand for premium video content across any device that has a screen – be it a TV, a phone, a tablet or now even a smartwatch.
YouTube viewing hours are up 50% from 2014 and daily video views are up 40% and by all accounts is still continuing to grow.
Consumers are getting accustomed to accessing media anywhere there is an internet connection, be it at a local coffee shop, a stadium, at home, on a commuter train, etc.
As the collective online video industry flourishes (all the while taking advertising revenue away from linear TV), this report focuses on the other platforms that are challenging YouTube in offering greater opportunities for content creators, TV networks and media firms.
Amongst others topics and over 33-pages, The YouTube Challengers:
- Explains how new platforms are luring the top creators away with deals that challenge YouTube’s accepted 55% – 45% revenue-sharing model;
- Gives a section-by-section survey of the video platforms, their business models and recent deals;
- Investigates why the ‘secular shift’ in digital advertising has triggered a string of business acquisitions by content aggregators;
- Shows other examples of media-owned web video sites from the likes of Vivendi, Endemol Shine, Univision, NBC, Modern Time Group etc;
- Considers the emergence of live streaming social video platforms like Periscope, Meerkat, Facebook and Yottio.
Who should read The YouTube Challengers report?
Decision makers and influencers in Pay-TV companies including Cable, Satellite and Telcos, Movie and TV Studios, TV networks, TV and Device Manufacturers, DRM specialists, Handset Makers, Sellers of Advertising Insertion Systems, Makers of Set-Top Boxes, Home Networking Gear, Infrastructure that delivers video to the home, Local TV Stations, Financial Analysts and Industry Consultants.
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The YouTube Challengers Report Table of Contents
INTRODUCTION: THE BURGEONING WORLD OF ‘OFF-YOUTUBE’
PROGRAMMERS OF THE MOBILE ERA
AOL’s Online Video Empire
– AOL’s Line-Up of Original Series
– AOL Draws TV Partners with Web Syndication
– Huffington Post’s 24/7 Internet TV Channel
YAHOO SHIFTS FOCUS TO ORIGINAL ONLINE VIDEO
– Yahoo’s New Web Series
– Yahoo’s Big TV-Like Scripted Series
– Yahoo’s Community Premieres and the Reviews Are Great
– Yahoo Drives Viewership with Live Events
– Cross-Platform and Cross-Device Syndication
VESSEL TRIES A TWO-TIERED APPROACH
– TV Nets Create Content for Vessel
– Vessel’s Content Partners
– Vessel Is YouTube’s Kissing Cousin
VIMEO GETS INTO ORIGINAL CONTENT
– Vimeo Has Built Paid Premium Services out of Web Video
SOCIAL VIDEO PLATFORMS ARE THE FUTURE FOR BROADCASTERS AND PUBLISHERS
Facebook Will Become an Online Video Powerhouse
– Facebook’s Content Partners
– Brands Look to Facebook to Drive Traffic and Reach
– The Web Series that Break Out on Facebook
– TV Networks Turn to Facebook for Important Premieres
Twitter Looks to Engage Users with Multiple Video Apps
– Twitter’s Big Video Partner
– Vine Breeds a New Class of Web Stars
More Premium Content Comes to Snapchat
– Snapchat’s Discover Became Overnight Game Changer
– Snapchat’s Innovative Discover Platform
– Programmers Create Web Series Exclusive to Snapchat
DIGITAL AD SPENDING SEES ‘SECULAR SHIFT’
Online Advertising Is Growing Faster than TV Advertising
Google’s YouTube Is Losing Marketshare to Other Platforms
Online Video Advertising Acquisitions
Verizon Pays $4.4b for AOL’s Digital Advertising Technology
TV TURNS TO WEB VIDEO TO FIND AUDIENCE
The ‘Buy or Build’ Approach to Online Video
– 2 Case Studies: Scripps Ulive and Discovery Communications
– Discovery’s Digital Arm Programs for Millennials Online
– Scripps Interactive Network’s Ulive Platform
– Other Examples of Media-Owned Web Video Sites
Service Providers Aggregate Web Video
– Verizon Go90 Delivers Internet TV to Mobile Phone
– AT&T’s Otter Media Unveils New Online Video Firm ‘Ellation’
– Comcast Aims to Bring Web Video to the TV Set
CONCLUSION: LIVE STREAMING IS THE NEXT VIDEO FRONTIER