The YouTube Challengers Report

YouTube is king of online video but it isn’t the only online video platform; there are plenty of other players vying for power in the space.

 

YouTube Challengers cover

 

 

To complement the popular YouTube: The Next Generation of TV report, The YouTube Challengers  examines the online video competitors to YouTube such as AOL, Facebook, Yahoo, Twitter and Vimeo.

The explosion of online video and mobile video consumption has propelled YouTube to the top of the burgeoning Web TV space. It comes, of course, from the seemingly insatiable demand for premium video content across any device that has a screen – be it a TV, a phone, a tablet or now even a smartwatch.

YouTube viewing hours are up 50% from 2014 and daily video views are up 40% and by all accounts is still continuing to grow.

Consumers are getting accustomed to accessing media anywhere there is an internet connection, be it at a local coffee shop, a stadium, at home, on a commuter train, etc.

As the collective online video industry flourishes (all the while taking advertising revenue away from linear TV), this report focuses on the other platforms that are challenging YouTube in offering greater opportunities for content creators, TV networks and media firms.

Amongst others topics and over 33-pages, The YouTube Challengers:

  1. Explains how new platforms are luring the top creators away with deals that challenge YouTube’s accepted 55% – 45% revenue-sharing model;
  2. Gives a section-by-section survey of the video platforms, their business models and recent deals;
  3. Investigates why the ‘secular shift’ in digital advertising has triggered a string of business acquisitions by content aggregators;
  4. Shows other examples of media-owned web video sites from the likes of Vivendi, Endemol Shine, Univision, NBC, Modern Time Group etc;
  5. Considers the emergence of live streaming social video platforms like Periscope, Meerkat, Facebook and Yottio.

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Who should read The YouTube Challengers report?

Decision makers and influencers in Pay-TV companies including Cable, Satellite and Telcos, Movie and TV Studios, TV networks, TV and Device Manufacturers,  DRM specialists, Handset Makers, Sellers of Advertising Insertion Systems, Makers of Set-Top Boxes, Home Networking Gear, Infrastructure that delivers video to the home, Local TV Stations, Financial Analysts and Industry Consultants.

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Some extracts of the report are available here

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The YouTube Challengers



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For any further information, please contact Simon Thompson, Publisher simon@riderresearch.com

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The YouTube Challengers Report Table of Contents 

 

INTRODUCTION: THE BURGEONING WORLD OF ‘OFF-YOUTUBE’

 

PROGRAMMERS OF THE MOBILE ERA

AOL’s Online Video Empire

– AOL’s Line-Up of Original Series

– AOL Draws TV Partners with Web Syndication

– Huffington Post’s 24/7 Internet TV Channel

 

YAHOO SHIFTS FOCUS TO ORIGINAL ONLINE VIDEO

– Yahoo’s New Web Series

– Yahoo’s Big TV-Like Scripted Series

– Yahoo’s Community Premieres and the Reviews Are Great

– Yahoo Drives Viewership with Live Events

– Cross-Platform and Cross-Device Syndication

 

VESSEL TRIES A TWO-TIERED APPROACH

– TV Nets Create Content for Vessel

– Vessel’s Content Partners

– Vessel Is YouTube’s Kissing Cousin

 

VIMEO GETS INTO ORIGINAL CONTENT

– Vimeo Has Built Paid Premium Services out of Web Video

 

SOCIAL VIDEO PLATFORMS ARE THE FUTURE FOR BROADCASTERS AND PUBLISHERS

Facebook Will Become an Online Video Powerhouse

– Facebook’s Content Partners

– Brands Look to Facebook to Drive Traffic and Reach

– The Web Series that Break Out on Facebook

– TV Networks Turn to Facebook for Important Premieres

 

Twitter Looks to Engage Users with Multiple Video Apps

– Twitter’s Big Video Partner

– Vine Breeds a New Class of Web Stars

 

More Premium Content Comes to Snapchat

– Snapchat’s Discover Became Overnight Game Changer

– Snapchat’s Innovative Discover Platform

– Programmers Create Web Series Exclusive to Snapchat

 

DIGITAL AD SPENDING SEES ‘SECULAR SHIFT’

Online Advertising Is Growing Faster than TV Advertising

Google’s YouTube Is Losing Marketshare to Other Platforms

Online Video Advertising Acquisitions

Verizon Pays $4.4b for AOL’s Digital Advertising Technology

 

TV TURNS TO WEB VIDEO TO FIND AUDIENCE

The ‘Buy or Build’ Approach to Online Video

– 2 Case Studies: Scripps Ulive and Discovery Communications

– Discovery’s Digital Arm Programs for Millennials Online

– Scripps Interactive Network’s Ulive Platform

– Other Examples of Media-Owned Web Video Sites

 

Service Providers Aggregate Web Video

– Verizon Go90 Delivers Internet TV to Mobile Phone

– AT&T’s Otter Media Unveils New Online Video Firm ‘Ellation’

– Comcast Aims to Bring Web Video to the TV Set

 

CONCLUSION: LIVE STREAMING IS THE NEXT VIDEO FRONTIER

 

October 2015