Almost 150,000 US pay TV subscribers cancelled in the third quarter of 2014; content owners are in a rush to create their own online services…
… and for the first time, the pay TV industry in Europe is expected to experience a decline in revenue and subscribers.
Welcome to the Internet TV Era
The Welcome to the Internet TV Era report explains why and how mainstream media companies such as CBS, Disney, BBC, Time Warner and Viacom are in a rush to launch Over-the-Top services. They will compete against Netflix and other OTT services — in addition to and/or as replacements for their pay TV channels.
Cord cutting is accelerating even as Sony, Dish and others plan to start broadband delivered TV services.
This report is crucial analysis of the current entertainment ecosystem as we enter the new Internet TV age.
It looks at the state of pay TV, OTT services and the smattering of new entrants that make up the new world order in home entertainment.
Readers will learn of:
- The extent of the contraction of the pay TV industry;
- The rise of Web video and online services;
- New viewing behaviors that have emerged and that drive transition to Internet TV;
- Two salient legal issues to consider about the future of Internet-delivered video;
- What to expect in the next 12-18 months as video programmers and service providers transition to Internet TV models.
Who should read “Welcome to the Internet TV Era”? Decision makers and influencers in Pay-TV companies including Cable, Satellite and Telcos, Movie and TV Studios, TV networks, TV and Device Manufacturers, Makers of Set-Top Boxes, Home Networking Gear, Infrastructure that delivers video to the home, Local TV Stations, Financial Analysts and Industry Consultants.
Pricing for Welcome to the Internet TV Era
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Table of Contents for the “Welcome to the Era of Internet TV” Report
– Yes, We’ve Reached Peak Pay TV
– Pay TV Growth Down, OTT Up
– Netflix’s Popularity Outshines Pay TV’s Slow Decline
– Big Shifts in the Pay TV Ecosystem
– Case Study: Canada’s Un-Bundled Experiment
– Content Owners Are Investing in Web Video Too
– Sports Leagues Launch OTT Services to Supplement Linear TV Broadcasts
– Sports Will Continue to Prop up Pay TV
– What Will the Over-the-Air Broadcasters Do?
The Rise of Broadband-Delivered Services and Web Video
– OTT Services Now Offer “Cable-Like” Content
– Pay TV Now Competes with OTT to Content Licenses and Windows
– Home Entertainment Ecosystem Filled with Broadband-Delivered Competitors
– Online Video Services that Compete with Pay TV for Eyeballs, Content and Advertising Dollars
– The New Internet TV World Order
– Virtual Operators Capitalize on Technology and Low Cost Entry
– Sony Is Now a Virtual Pay TV Operator
– Vue Will Offer Pay TV and Local Stations
Emerging Viewing Patterns and the Role of the Millennial
– Three Different Approaches to Internet TV for Millennials
– Mobile Is a Crucial Component of Web TV Services
– ComScore Total Video Report: Millennial Viewing Behaviors
– Viewing Behavior Statistics
– Watching TV on Non-TV Screens Increases
– SVoD and Digital Advertising Revenue Projections
– Cord Cutting, Cord-Shaving and Broadband Subscriptions
Legal Issues: Net Neutrality and the Meaning of MVPD
– Internet TV Hinges on Net Neutrality
– Netflix Vocal in Opposition to ‘Fast Lanes’
– MVPD Definition Will Include Live Streaming Services
– Responses from the Incumbents Are Negative
Conclusion: The Future Entertainment Landscape
– HBO, CBS Success Will Spur More Direct-to-Consumer Services
– Service Providers Will Survive with Innovation and Broadband