As content consumption in linear TV declines (a 9% drop in viewers in the second quarter of 2015 alone)…
… and pay TV companies start experimenting with OTT business models and alternative revenue streams, the hard fact is YouTube gets 240 billion views a month.
A new report called YouTube: The Next Generation of TV examines recent trends of YouTube in the last few months and outlines its impact on the wider video delivery eco-system.
Watch-time for YouTube content is up 60% over the last year, as declared in Google’s Q2 2015 earnings report. The video platform easily reaches more 18-49 year old viewers than any pay TV network in the world.
And there is no indication of YouTube’s growth slowing down.
Published by Rider Research, over 36 pages, YouTube: The Next Generation of TV pulls together recent studies, figures and in-depth research taken from the digital media strategy bulletin The Online Reporter.
It analyzes the reasons for YouTube’s recent expansion and focuses on such aspects of the business as MCNs (multi-channel networks), Millennial viewing trends, content delivery models within YouTube and opportunities for content aggregrators.
As well as offering key analysis of the business model, YouTube: The Next Generation of TV, readers will learn:
1) How MCNs (Multi-Channel Networks) such as StyleHaul, Collective and Makers and have evolved as the “powerhouses” of entertainment content;
2) What to expect in the next 12-18 months as video challengers like Facebook and Vessel are taking advertising slices out of the YouTube pie;
3) How content aggregators and broadband providers are finding innovative ways to use YouTube to enhance their offerings with case-studies from US companies like Comcast, Verizon & Dish;
4) Why the price drop in UHD 4K TV sets could be a further boost for YouTube traffic.
Who should read YouTube: The Next Generation of TV?
Decision makers and influencers in Pay-TV companies including Cable, Satellite and Telcos, Movie and TV Studios, TV networks, TV and Device Manufacturers, DRM specialists, Handset Makers, Sellers of Advertising Insertion Systems, Makers of Set-Top Boxes, Home Networking Gear, Infrastructure that delivers video to the home, Local TV Stations, Financial Analysts and Industry Consultants.
Pricing for YouTube: The Next Generation of TV is Here
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Single reader license $295
License for 2-3 readers $430 (143.33 a head)
License for 4-5 readers $625 (125 a head)
License for 6-10 readers $795 (79.50 a head)
License for 11-25 readers $1,180 (47.20 a head)
Corporate license for 26 or more readers $1,950
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YouTube: The Next Generation of TV Table of Contents
YOUTUBE REIGNS WHERE TV CRUMBLES
Linear TV Ratings Down in First Half of 2015
My Smartphone Is a Cable Box in My Pocket
YOUTUBE HAS CHANGED THE MEANING OF ENTERTAINMENT
YouTube’s Internet Television Experiment
The YouTube Generation May Never Watch TV Again
New Funding for ‘Premium’ Web Series
Online-Only Films Now in Vogue
YouTube Usage Spurs UPC Hungary to Roll out App to All STBs
Subscription Business Next on the Agendum
MILLENNIALS & MOBILE BEHAVIORS
Streaming Video Replaces Linear TV as Preferred Method of Watching
Millennial Viewers Relate to YouTube over TV
How to Reach the Millennial and Generation Z Viewers in 3 Steps
Mobile: The Remote Control for the Millennial’s Life
THE RISE OF THE MCN
Fig.: No TV network can touch these numbers
MCNs Have Developed New Monetization Strategies
TRADITIONAL MEDIA FOLLOWS VIEWERS TO ONLINE VIDEO
1. Buy Your Own MCN
– The Media Company and the MCN
– Can YouTubers Survive on TV? And Does It Matter If They Can’t?
2. Partner with an MCN
– A&E Sees Online Video as a ‘Growth Business’
3. Build Your Own MCN
AGGREGATORS LOOK TO ONLINE VIDEO FOR MOBILE-CENTRIC OTT SERVICES