Mobile TV in the US 2010 to
2014:
The
Rise of the ATSC M/H Machines
Mobile TV Is Coming to the US
This Year
Free mobile TV is expected to roll out to hundreds of US markets this
year. It is currently being tested in Washington, DC. The new US Mobile
TV service will be free and includes vital local services such as local
weather, traffic, sports and news.
Local TV stations, now
broadcasting two to four digital channels, are spearheading the effort,
which is backed by electronics giants, Samsung, LG, Dell and Kenwood
plus broadcast equipment manufacturer Harris.
Details and
forecasts are in the new report “Mobile TV in the US 2010 to 2014: The
Rise of the ATSC M/H Machines”, which is available now from Rider
Research.
Prices and a free extract are available by emailing paperboy@riderresearch.com.
The
US has been a black hole for mobile TV technologies. Attempts to bring
DVB-H, DVB-SH and Satellite Radio versions of mobile video to consumers
have all but failed.
Chipmaker Qualcomm has ramped up its
subscription FLO TV efforts, having spent almost $1 billion in trying
to find the Mobile TV sweet spot without much success.
Will
consumers take to a mobile TV service that’s free and available on many
smartphones, mobile TV sets and in-car entertainment systems?
“Mobile
TV in the US 2010 to 2014: The Rise of the ATSC M/H Machines” is a
40-page report that forecasts how mobile TV in the States will be slow
to take off, but take off it will, and by 2014 will accelerate to sales
of 224 million mobile TV-capable devices.
The report shows
you how conditions in the US market today are almost identical to those
in Japan five years ago when Japan’s very successful mobile TV
initiative was launched.
The popularity of smartphones has
shown that consumers want video content on their mobile devices. What's
more, today sees greater mobile VoD usage; the availability of digital
TV; widespread mobile penetration; and cellular networks with real
broadband.
Current analysis of consumer expectation and
awareness of mobile TV suggests a slow take up for mobile TV in the
States. By taking lessons from Japan and Korea, the report illustrates
the phenomenal rate of take up that is really likely to happen.
This
is why a rush in sales in a short five year period will see two out of
every three consumers buying a device to watch the free local mobile
broadcasts. This won't happen overnight and there will be key
milestones that will trigger these sales, all detailed in this survey.
Who Should Purchase:
The
“Mobile TV in the US 2010 to 2014: The Rise of the ATSC M/H Machines”
report investigates how Mobile TV will create an "eco-system", a
community comprising of:
1) National and local broadcasters
2) Mobile phone companies
3) Technology manufacturers
4) Content producers
Once this community is in place, Mobile TV will accelerate.
“Mobile
TV in the US 2010 to 2014: The Rise of the ATSC M/H Machines” takes the
Japanese experience and applies the lessons learned there to predict
the uptake rate for mobile TV in the US. The result is
staggering. Through this report, you will gain insight into a
future market where Mobile TV is led by handsets, but not restricted to
them, and where every car in the US comes with at last one screen to
watch videos.
* The report comes with a free 57 page bonus section that details
significant events over the past two years.
The
corporate license includes permission to distribute throughout the
company, plus the use of graphs and data in corporate presentations and
brochures. The corporate license also allows the use of core
spreadsheet model with the formulae removed, so that you can update the
projection yourself.
Pricing:
Single reader
license------------------$1,250.00 (US)
Corporate
License---------------------$3,125.00
Current
Subscribers to The Online Reporter and Internet TV Reporter are
eligible for a 20% discount. To find out how, contact:
simon@riderresearch.com
Request Extract Here.
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