New report predicts 356 million mobile TV devices by 2012

The "Mobile TV Business Models and Technology Forecast 2008-2012" report explains and forecasts mobile TV technologies and business models and where they will emerge.

Presently, confusion reigns. Mobile TV technologies have multiplied rather than consolidated. There are now at least 15 separate mobile TV technologies from which operators can choose, with a variety of business models. This is despite an early dominant lead by DVB-H, in what seemed a two-horse race with Korea's T-DMB standard.

Some cellular operators are being forced to back mobile TV. This is not because there is a clear business model to do so, but because it would leave them as the odd one out for NOT launching it, and so drive up their churn.

In the US, operators such as Verizon and AT&T, are now looking at mobile TV purely as a threat rather than an opportunity to provide a new service. They prefer to push inferior streamed cellular video services, which at least add dollars to ARPU, even if it is for a minor percentage of their total customer base.

Meanwhile, in the Japanese market, more than 20 million mobile TV devices have already been shipped, many of which are not mobile phone handsets.

During the past year, demand for mobile TV handsets has increased in those territories that have adopted a "free to air" policy. Device makers and chip suppliers have been flocking to these markets thus driving the transition of mobile TV services.

Yet this does not mean that any operators are making money out of these networks and devices.

Order your copy today!

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In 60 pages, the "Mobile TV: Business Models and Technology Forecast 2008-2012" report sets out to explain and analyse the different business models and technologies that are driving the present mobile TV market. The survey comes complete with a global forecast for specially enabled mobile TV handsets over the next five years.

With a predicted 356 million mobile TV-enabled devices being shipped by 2012 worldwide, this report is essential reading for such organisations as: broadcasters, broadcast network operators, telcos, cable operators, mobile TV equipment and software suppliers, satellite operators, IPTV operators, mobile TV operators, encoder manufacturers, DRM specialists, handset manufacturers, chip designers, investors and sellers of advertising insertion systems.

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About Rethink Research
Rethink Research offers consulting, advisory services, research papers, plus two weekly research services: Wireless Watch, the WiMAX newsweekly; and Faultline, the Journal of Quadruple Play Economics.

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