Tablets,
Smartbooks & Cloudbooks; First Battlefield in the PC Phone Wars
- Forecasts to 2014"
Published March 2010
The arrival of the Apple iPad has thrown a very large cat among the
pigeons of the world's devices makers. It further marks how portable
devices are being splintered into many new categories.
All this is analyzed in the first landmark report on the market
"Tablets, Smartbooks & Cloudbooks; First Battlefield in the PC
Phone Wars - Forecasts to 2014", which is now available.
This report, written by Rider Research partner, Rethink Research, shows
how portable devices:
* will cannibalize cellphones and PCs,
* will change wireless communications,
* are being used by Google and Apple to exert their influence over
traditional handset makers.
Who should read this?
1) Anyone in the device and content chain - the iPad & new
device formats will sell a lot of content just as the iPod &
iPhone has.
2) Print publishers of newspapers, magazines, books &
newsletters
3) Device manufacturers and designers, applications houses
4) Wireless operators
5) Components makers
6) Device and content distributors
7) The financial community & consultants
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A key trend of 2010 will be the embedding of fast wireless into a
widening range of devices, beyond smartphones and netbooks/notebooks.
These will take on various forms and will have an always-on wireless
connection. Many devices will seek to occupy the hybrid ground between
PCs and phones. The iPad from Apple is just one of these.
There are four key characteristics that will set the new breed of
devices apart from phones and notebooks, though not all the devices
will feature all four.
These characteristics, explored in "Tablets, Smartbooks &
Cloudbooks; First Battlefield", are:
1) An always-on, broadband wireless connection but with the carrier
brand invisible. Users will typically not pay a separate data charge.
The cost of the 3G or 4G connection will be included in the price of
the device, the service subscription or in content purchased.
2) How new devices will be heavily browser oriented and will often be
geared to the emerging cloud applications and services, rather than
relying mainly on downloads and preloaded apps.
3) The adoption of a wider variety of form factors than we have seen on
mobile networks to date, and some of these will be optimized for a
single usage (eg e-readers) though there may also be other
functionality.
4) In many cases, the device will also be optimized for a highly
integrated content experience, whether this is an apps store or a media
store like iTunes or Amazon Kindle.
The e-reader, particularly the Kindle, has blazed the trail for the
wireless, non-phone gadget that supports a highly optimized content
experience and an embedded 3G business model. While e-readers have
allowed operators and content owners to experiment with the new
approach, and are a growing segment in their own right, 2010 will start
to see a broadening of the category.
The total mobile internet device market will be very diffuse and some
designs will be very experimental, but can be broadly divided into a
few key categories – tablets, smartbooks, netbooks and the emerging
cloudbooks.
"Tablets, Smartbooks & Cloudbooks; First Battlefield" report
focuses on devices which fall between smartphones and PCs in size and
function, and meet at least three of the four criteria above. In
particular, it will cover:
*e-readers and their cousins the new-style multimedia
tablets;
*smartbooks (somewhat netbook-like but smaller, with user
interfaces closer to those of phones, and usually running
Linux);
*cloudbooks, running a browser as OS, such as Google Chrome
OS, and mainly positioned as web thin clients.
The survey provides forecasts for how each of these nascent categories
perform from 2009 to 2014; the vendors who will benefit (or miss out);
the key technical enablers in hardware and software; the operator
response; and the context of changing mobile behavior and usage, which
will drive the demand for the new breed of gadgets.
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Pricing:
Single reader license
$1,925.00 (US)
Corporate license
$3,700 (US)
The corporate license includes permission to distribute throughout the
company, plus the use of graphs and data in corporate presentations and
brochures. The corporate license also allows the use of core
spreadsheet model with the formulas removed, so that you can update the
projection yourself.
Current
Subscribers to The Online Reporter and Internet TV Reporter are
eligible for a 20% discount. To find out how, contact:
simon@riderresearch.com
Request Extract Here.
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