Phone and cable TV operators worldwide are moving inexorably towards "quad play" - bundling together broadband, pay-TV, residential and mobile phone services. The allure of quad play is leading those companies to invest billions in deploying new technologies and enter into joint ventures with seemingly strange bedfellows. It will lead to mergers, acquisitions and the movement of billions of dollars. These issues are analyzed in a new report called "Quadruple Play, Game Plan for Success".

Based on interviews with operators, equipment vendors and systems integrators it contains:

• Forecasts of the number of homes that will be attracted to Quad Play offers
• A detailed survey of each country where Quad Play is ready to advance
• Revenue forecasts that they will generate
• The eventual uptake of Quad Play services by 2011.

Forecasts are based on the anticipated actions of individual operators including telecommunications operators, cable and satellite TV operators and ISPs. The report also takes in hybrid combinations and likely pricing.

This report addresses the following questions:

• What key criteria must be in place before it is economic to make a unified Quad Play offering?
• What pricing is likely to proliferate in different world markets for discounted Quad Play services?
• Which operators will be the first to move into Quad Play and what kind of lead will they have?
• What are the different Quad Play options?

This report, compiled by Rethink Research, is aimed at any operator, equipment supplier, or supplier of support services such as billing, that needs to have a clear picture of the future communications industry, and the arrival of Quad Play. Any company that does not understand the dynamics of Quad Play will be at a huge disadvantage moving forwards.

The single-reader license fee for the Quad Play report is $995.00 (U.S.). Each additional reader after is $200 (2 readers: $1,195, 3 readers: $1,395 etc.). For more than 25 readers or to request an extract, contact paperboy@riderresearch.com. A 25% discount applies to current subscribers of The Online Reporter.

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DIAGRAMS AND TABLES

• International Landline and Wireless Subscribes
• Landline and Wireless Services Revenue
• Operator Quad play pricing and churn
• Evolution to Quadruple Play
• Country Analysis for Quad play
• Forecasts
• Quad Play Homes in 2011
• Regional Quad Play Homes breakdown by 2011
• Global service revenues for Quad play by 2011
• North American Quad Play Homes
• North American Annual Quad play Service revenue 2011
• North American other accumulated churn savings 2011
• South America Quad Play Homes
• South America Annual Quad Play Revenue in 2011
• South American other accumulated churn savings 2011
• Western European Quad Play Homes to 2011
• Western European Quad Play Homes by 2011
• Western European Quad Play Service Revenues 2011
• Western European other accumulated churn savings 2011
• Eastern European Quad Play Homes to 2011
• Asia Pacific Quad Play Homes to 2011
• Asia Pacific Quad Play Homes by 2011
• Asia Pacific Quad Play Service Revenues 2011
• Asia Pacific other accumulated churn savings 2011
• The simple PCCW Quad Play vision outlined 5 years ago
• The Quad Play Value Chain

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About Rethink Research
Rethink Research offers consulting, advisory services, research papers, plus two weekly research services: Wireless Watch, the WiMAX newsweekly; and Faultline, the Journal of Quadruple Play Economics.